How Online Retailers Can Make the Most of Preorders to Maximize Sales
Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to...
The Best of Both Worlds: Converging Online and Offline Shopping
Once -- and sometimes still -- bitter rivals, online and offline shopping businesses have to work together to improve customer engagement and retention. Although some brick-and-mortar stores are suffering revenue loss to online retailers,...
Alibaba makes a big move into Russian e‑commerce
Alibaba has formed a strategic alliance with Mail.Ru Group, operator of Russia’s leading social network and a major player in online gaming and email services. The move provides greater opportunity for AliExpress, Alibaba’s international...